The agIdeas philosophy is that design led innovation offers strategic advantage that can lead to improved productivity and increased economic prosperity, whether it refers to the development of new business platforms, communication strategies, products or services.
In its fourth year, this research program is a world class platform for the sharing of rigorous knowledge development in the area of design in business.
A landmark event in Design Matters: Melbourne International Design Week, the program was established over 23 years ago by Ken Cato AO and developed and presented by agIdeas. It offers extraordinary content celebrating design excellence and promoting the value of design-driven innovation.
Talks & Performances
Design for Business: Research Conference
1 Apr 2014
This program presents rigorous academic research examining the role of design in building competitive business advantage.