Today, hip hop culture is still an expression of freedom and creativity. Its legacy is evident in the work of designers Dao-Yi Chow and Maxwell Osborne who once designed under Sean John and now have their own multi-award-winning label in Public School. In April 2015, they were appointed joint Creative Directors at DKNY.
Infused with the sound of hip hop, Jenkins’ film features an impressive and definitive cast of fashion players and commentators including the effusive former Vogue editor André Leon Tulley, designer and lover of logos Dapper Dan, the Fashion Institute of Technology’s Professor Elena Romero, industry pioneer and founder of Cross Colours Carl Jones, Givenchy’s Creative Director Ricardo Tisci, and an exhaustive list of hip hop designers and musicians that includes Kanye West and Pharrell Williams.
"Fashion is the primary focus of Sacha Jenkins' vibrant documentary on hip-hop style and indeed, it leaves no Air Jordan or FUBU overall unturned" - Leah Greenblatt, Entertainment Weekly
Screens with Danny Sangra’s A Fistful of Wolves (4 mins, UK, 2014) starring Aussie expat and Buying Director for mytheresa.com Justin O’Shea (along with girlfriend Veronika Heilbrunner) as he mentally readies himself for Mercedes-Benz Fashion Week Berlin. The dapper O’Shea, all Brylcreem and finely tailored suits, zooms around Berlin in the equally stylish 1970 gull-winged Mercedes-Benz C111, (mostly) lost in thought.
Presented as part of the Melbourne Spring Fashion Week 2015
29 Aug - 13 Sep
Director Sacha Jenkins leaves no stone unturned in his meticulous survey of hip hop culture and its influence on fashion over the last four decades. Emerging from the Bronx, Brooklyn and Harlem projects, hip hop fashion made the leap from the street to television screens with The Fresh Prince of Bel Air and In Living Color. Then, in the late 1990s, it dominated catwalks and filled department store shelves.