Against all odds, with scant resources and while under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.
“Extraordinarily well-made, superbly acted, funny, human, warm, principled and, yes, as enthrallingly entertaining as it is fiercely moral and intelligent,” The Playlist
“García Bernal has seldom been better than he is here” Variety
Oscar Nominated Best Foreign Language Film 2013
Won Art Cinema Award: Cannes International Film Festival 2012
Won Cinema for Justice Award: Cinema For Peace Awards 2013
Melbourne Filmoteca Presents
This is the true story of a political marketing campaign in Chile that sparked a revolution. In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote ‘Yes’ or ‘No’ to Pinochet extending his rule for another eight years. Opposition leaders for the ‘No’ vote persuade a brash young advertising executive, Rene Saavedra, to spearhead their campaign.